Dgd Music Magazine

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Dgd Music Magazine

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Audience Feedback Results

I was pleased many of my results where positive.

Evaluation:Audience Feedback Questionnaire

Evaluation: Audience Feedback DGD

Please would you take a few minutes out of your day to fill in this short questionnaire so we can improve DGD for your future enjoyment.


Age:
Status:
Male/Female
Ethnicity:

1)What does the title suggest to you?

2)What genre/type of music does the magazine focus on and how do you know this?

3)What makes the pages look proffessional and what stops them from looking professional?

4)How genuine does the front cover seem?

5)Does the contents page simply inform or does it interest you in reading the magazine?

6)Does the article sound like a piece of journalism? If not what bits didn't sound right?

7)Does the layout of the article make you want to read it? If not why not?

8)Would you buy this magazine in the shop?


Your views are greatly apprieciated. Thank You!


Above is a template of my audience feedback questionnaire. I have been polite and formal yet not too formal becuase my target audience would not appeciate it being too formal.

Finnished Product

Primary Images

this is my main front cover photo...the thre that follow shall go on my article and contents page.

I had too change my model due too weather difficulties and the photoshoot took place inside.

Target Audience Questionaire Results

Article

Introducing: Sian C (Bigger than Britany?)

The winter has been long and cold-now for something hot! Sian is the newest club sensation. With her new single ‘Fly’, soaring up to number one in the download charts. Sian has become the fastest selling new comer since Britany Spears!




This young small town girl mixes a fresh style with her country tones and heavy beats, now echoing through clubs and on radios all over the UK! They will soon be booming out live, in over 30 venues around the country as Sian embarks on her first ever world tour starting in April. The bookies are tipping it to be the most extravagant show since Take That’s record-breaking performance in their Circus tour 2008. Her costs soar above theirs hitting a massive £200,000! With over a quarter of that being spent on special effects alone! All she had to say was ’planning the tour was one of the most banging things I’ve ever done in my entire life! So much artistic license! But I will miss playing in skanky bars and clubs that’s where the fun really happens’.



Sian is now up for the DGD newcomer award. She’s up against Cheryl Cole, Lady GaGa and Ke$ha! Most would be intimidated going up against such big names but not Sian, when we asked her for her feelings on the matter she said ‘Cole will have to fight me for this award never mind love! And Lady GaGa will need that poker face for when I win that award! Don’t even get me started on Ke$ha!’



In January 2009 Ke$ha and Sian are believed to have crossed paths in the VIP club Blue Fish, London when Sian was accused of dancing with Adam Young (from Owl City), who were thought to have been seeing Ke$ha since September, when the couple where found kanoodling backstage at the Bestival Festival in Jersey. The scuffle did not end in tears but it did end up with tears with Ke$ha’s £1000 Vivienne Westwood dress in tatters after the scrap. We asked Sian for her side of the story. ‘I just find her ridiculous from her comebacks to her stupid lyrics! Woke up in the morning feeling like P Diddy!? Bullshit- She’s not a man - as far as we know, and she ain’t no successful rapper! Ha ha!’ So what happened? ‘Well, I’ve known Adam for ages- we met at our producers office and hit it off straight away, he’s only a friend and he can dance with who ever he wants! She started it, all up in my face – I finished it!’



After the scrap both stars were sentenced to 300 hours community service and Sian paid a £600 fine for damages. This is what Sian had to say: ‘to be honest I don’t mind doin’ my bit. Personally I think I pull off orange and it should be all over by the time my tours starts so don’t worry! In fact we’ve been thinking of adding a skit about into the show! Haha!’



Talking about your show, with all that money spent on it – is it fun to perform? ‘Yeh it is ace we’re all good friends now it doesn’t even feel like work! I’ve always loved dressing up and performing. I don’t want to give too much away but my favorite bit involves flying 50 ft above the ground you’ll have to come too find out what happens next. Although I enjoy every song in the set – because all my songs mean so much to me and my fans we have included all songs of the album and added a few extras! But shuuush! It’s a surprise!’



To buy tickets for Sian’s show and check out them surprises go too www.sianmusiclive.com or enter our competition at www.DGD.co.uk/comps and answer this question: What is the name of Sian’s upcoming
album?

Album cover analysis

Colour-Black/Purple/Pink against white.

Font: Strong/Upper case (like bahaus 92) 

Contrastig colours.

I shall take all this in acount when choosing my title font and colour scheme.

             

The Top 40 Download Chart

The Official UK Top 40 Singles Chart - 7 Mar 2010



1 NEW  1 Tinie Tempah Pass Out

2   Rihanna Rude Boy

3  Jason Derulo In My Head

4  Ellie Goulding Starry Eyed

5  Florence/Dizzee Rascal You Got The Dirtee Love

6  Alicia Keys Empire State Of Mind (Part Ii)

7  Timbaland If We Ever Meet Again (feat. Katy Perry)

8 NEW  Naughty Boy Presents Wiley feat. Emeli Sandé Never Be Your Woman

9 NEW  Boyzone Gave It All Away

10  Cheryl Cole Parachute

11  Owl City Fireflies

12 NEW Gramophonedzie Why Don't You

13 NEW Daisy Dares You Number One Enemy (feat. Chipmunk)

14  Sugababes Wear My Kiss

15  JLS One Shot

16 Chiddy Bang Opposite Of Adults

17  Ke$ha Blah Blah Blah (feat. 3 Oh3)

18  Young Money Bedrock (feat. Lloyd)

19  Leona Lewis I Got You

20 Glee Cast Don't Stop Believin'

21  Marina & The Diamonds Hollywood

22 - 7 15 13 Jay Sean/Sean Paul/Lil Jon Do You Remember

23 NEW none 1 The Black Eyed Peas Rock That Body

24 Lady Gaga Bad Romance

25  Starstrukk (feat. Katy Perry)

26  Helping Haiti Everybody Hurts

27  Journey Don't Stop Believin'

28  Jay-Z Empire State Of Mind (feat. Alicia Keys)

29  Iyaz Replay

30  Florence and The Machine You've Got The Love

31  Lady Gaga Telephone (feat. Beyonce)

32  Lemar The Way Love Goes

33  Pixie Lott Gravity

34 NEW 1 Mary J. Blige I Am

35  Glee Cast Halo/Walking On Sunshine

36  Ke$ha Tik Tok

37 NEW  Mumford & Sons The Cave

38 NEW  Glee Cast Defying Gravity

39  Alphabeat Hole In My Heart

40  Sidney Samson Riverside (Let's Go) (feat. Wizard Sleeve)

Over 40% of the chart relates to my magazine.

Time calander and plan

Calander

4.02.10-All research finnished (done)
18.02.10/19.2.10/20.02.10-Photoshoot (done)
21.02.10-All planning finnished (done)

Plan of photoshoot.
Model(s)-Emma Reay, Sian Caton (Sian C), Ryan Watson (Gig review artist)
Costume-Purple dress, heals, strong make-up, backcombed hair...
Props ideas- Sunglasses, Microphone,champane bottle, records...
Set Ideas(set photos still to be taken)-Plain white background (backdrop), Brick wall(the old pickle factory Oswaldtistle), Snowy wonderland(Knuzden park). Wall papers around the house.(Swirly flowers)

target audience questionaire

Audience Questionnaire: What do you want?


Name:______________________________


Please circle a relevant answer (if other please state):






Age:


16


17


18


19


20


21


Other :______________________________






Occupation:






Student


Part time


Full time (desk)


Full time (manual)


Other:______________________________






What music do you listen to?


Dance/Grime/Dubstep


Indie/Rock/Pop


Jazz/Motown


Metal/Grunge/Scream


Other:_______________________________






Would you be interested in a Dance/Grime/Dubstep music magazine?


Yes


No


Maybe






What name most resembles a Dance/Grime/Dubstep Magazine to you?


Heavy


BeetZ


DnC


DGD


Club DGD






What combination of articles would most interest you?


New Artists/Genre Chart/Gig Reviews/Upcoming Gigs


Gig Reviews/Upcoming Gigs/Artist Interviews and Gossip/Genre Chart


Posters/Artist Interviews and Gossip/New Artists


Other:____________________________________________________






Do you go to gigs and/or dubstep/dance music nights in clubs?


Yes, always


Yes, every now and again


Never






Would you be interested in finding out about more dubstep/dance music nights in your area?


Yes


No






Do you currently buy a music magazine?


No


Yes(Please specify)__________________________________

Teacher's Comments

You have done some good research and planning so far and have a clear idea of a specific target audience and how you intend to make a magazine to specifically appeal to them. Try to avoid brief or vague comments (like with the readership figures).

Whenever you post any information always evaluate it in as much detail as possible using whichever key concepts are relevant and as much media terminology as possible.

You have not posted since early february. Remember to keep on posting during the production process and discuss what skills you have learnt and any problems you have overcome.

Mr Birtwell

Equipment Outline

Equipment/technologies I have/will use...

-InDesign
-Photoshop
-www.blogger.com
-www.dafont.com
-www.google.com
-camera
-www.nces.ed.gov/nceskids/createagraph.com

My target audience (reader profile)

Gender: female/male
Race: All
Age: 16-25
Socio-economic Status: Group(s) C1+2, D and E

my questionairre found that people who would be in therested in my magazine would be (in the terms of 1908's/90's:Niche consumer markets):
YUPPIES-Young Upwardly Mobile Professionals
CHAV-Council Housed And Violent
LOMBARDS-Loads Of Money But A Real Donut
KIPPERS-Kid's In Parents' Pockets Eroding Retirement Savings
NINJA-No Income, No Job Or Assets
SNERT-Snot-Nosed Egostical Rude Teenager

As you can see it varys alot but the main buy would most probably be KIPPERS.

Institutions which may produce and distribute my magazine

Looking at IPC i found they did rather up to date and mainstream music magazines such as NME, yet they do do 'uncut' which I believe is a rock magazine which is a contrivertal genre like mine (so they may be an option). I also looked at future publishing which does such publications as rythm magazine which is more of a 'how to' magazine- although it does specailise in many genres (mainly guitar). EMAP has done many rock/guitar magazines which is not to do with mine but they do specialise in one genre per mag like my magazine does. so it would be between IPC and EMAP.

Circulation figures for my genre magazines

ABC (Audit Bureau of Circulations UK) audited circulation of:

- 30,159 for Mixmag
-20,018 for DJ Magazine

this shows there is a big damand in the market for my product.

Analysis of the jouralitic style and structure of an artical.

These are some examples of recent MixMag Articals:

These articals are around 75% photos. This allows people to follow it without reading every word, pictures also attract attention to the article aswell as moving them along. In the article above 7 out of ten photos of people in clubs having fun which is what the article is about and people may read the article to see where the people where in these photos because they want to experience what they're missing.

Articles are set out in coloums so we can fit more on one page and it is easier to read and split up into sections, as we see in the article top right. Different parts of the article are grouped in colours and are under subheadings. This makes it more visually interesting, adding to this is the way the writing curves around images (in this cause big nimber bubbles). Also important bits such as the first letter of the article, interesting quotes, subtitles and titles are in interesting fonts and are different sizes to the usual house style too catch are eye. The title is in a funky fun font big and a bright red colour too fit with its target audience of fun loving young adults.

Although you cannot read the articles with these images I found becuase the text is too small I weny on the online magazine to read the articles on there. I found that they used a laid back direct address attitude towards the reader, I think this is to engage the reader and they use a laid back approch to make the reader feel more intouch with the article because its not all formal, it's how we speak usually.

existing magazines with the same target audience/genre as me

http://www.getdarker.com/home/ -GetDarker online magaizne (dubstep) : for Djs and listeners of the music.
http://www.kmag.co.uk/ -Knowlege online magazine (drum and base and dubstep) :for Listeners of the music.
http://pitchfork.com/features/grime-dubstep/6568-grime-dubstep/ -Pitchfork online magazine (dubstep and grime) : for Dj's and people who study it and it's history.
http://brrrap.com/blog/- Brrrap! online magazine (Dutch dubstep) : Dutch listeners of the music.
http://www.mixmag.net/- MixMag I belive this is a published magazine and a online one. (The Worlds Biggest Selling Dance Magazine)

I have only found one pubished magazine in all of my searches only magazines online. This shows there is an opening in the market for my product.

Ideas for my magazine and how it will forfill the conventions of magazine.

My Magazine

-Genre: Dubstep/Trance/Dance music.

-Target Audience
-Age: 16-20
-Gender: Male and Female
-Social Class: All

-Aim:Our aim is too spread the news about new artist and the newest and greatest dub/trance/dance songs out and about up coming gigs and nights out. WARNING: this is not for DJ's this is for us!

Ideas for names: Dub, Mixed, Raave, R, Bouncee, DTD...this will be placed at the top of my magazine in a large font that fits in with my theme and attracts my target audience. 

I shall have a original picture of a artist that preforms the music genre of my magazine large with direct address to arract intial attention and intise people. The leading caption will be about my main article and about the artist on the front of my magazine.  

I shall have staplines and subheadings of the smaller stories and repeat articals (such as cartoons...) in my magazine.

Idealy my magazine would be published once a week, so it would not be as expencie as a monthly magazine such as Kerrang!. 

Magazine Conventions.(front cover, contents pages and articals)

All magazines follow the same conventions/rules:

Front Cover

1. Style and content of the magazine must fit the target audience and both style and content must link.

2. The header (name) of the magazine must link in too.

3. The 'house style' must appeal to the audience including a colour scheme and a font. Although a 'house style' is not essencial many magazines use it becuase it becomes familiar to the reader.(this refers to article and contents page too.)

4. The main picture must be striking and interest your target audience. In music magazines the main picture is a big star looking strieght into the camera (direct mde of adderess), this catches the buyers eye. (This mode of address can also be used in articals and other writing in the magazine-usually in a friendly informal way, making the reader feel involoved and catered for. Indirect address can and has been used but is not as effective. The only way I would use indircet address would be if it wasn't a big star (in my case a girl with headphones on dancing) or on my contents page and have the star doing something.

5. STARS SELL. the main thing that sells the magazine is a big star or famous musician.

6.The front cover is the main advertisment, it must be:

-Bright

-Eye catching

-Interesting

-Reflect the magazine (such as colours and fonts to establish the style).

It must have:

-Title/Header (The name of the magazine usually situated at the top of the page, in this case 'Rolling Stones')
-Slogan (Usually witty and placed under the header)
-One main star/model photographed (close up or medium shot usually, this should be the most dominat thing on the magazine)

-The Leading Caption (this should 'anchor' your main article, in this case 'The new KISS' face Paul McCartney')
-Subheadings(a taster of the smaller articles in the mag, such as 'Ozzy Yesterday, today and tomorrow') -Straplines(placed at the top and bottom o

f the mag usually advertising the artiles that are in every week, I've found they usually advertise things such as horoscopes and posters)
-Date and barcode and a web address is becoming increasngly popular ( situated at the left had bottom of the page).

Contents Page

-On a contents page you must have more image than words, maybe another image of the person on a front cover. You also have smaller picture relating to different stories usually near the writing saying what page the story is on(or even have the number on the picture) allowing 'grazing'. (eg. Q review)

-The contents page should be bright and colourfull, for example this has red headings.

-You must stick to your 'housestyle'. for example this magazine is black red and gold which connotes it is a rock magazine.

-The list of pages must be in a legable size font and logical order to make it easier to consume.

-The title of the magazine should (even if small)be on every page.

-There should be a list of contents, usually under sections sush as features and every month, as seen here with 'features' and 'every month'.

Artical

-Aricals have many small pictures around to illutrate what they are talking about and one main picture.

-There must be a headline and subheading (GEISHA, Geisha 1985).

-The artists are usually selling something or prmoting themselves.

-The writing should be legable and easy to follow and directed to the reader. In this magazine thay have put certain things under sub-subheadings.

-To give people tasters of what is in the artical they text grab interesting quotes...they are usually controversial, funny or rude (i.e. The only time Peter was interested in ant experimentation...).

Initial ideas.

The initial ideas for my main tasks are either a Dub step/Trance/Dance music magazine or a Indie/Rock/Pop magazine exclusively for music artists based in or from the UK. To choose I researched into both of these. The first thing I did was to go into my local newspaper shop and see what I could find there. To my surprise none of the magazines specialised in either of my ideas. All of the indie, rock and pop magazines included or where based on American artists and the closest I got too a dub step, trance or dance magazine was only for DJ's and not the normal music listener. This made me think maybe I'm looking at a niche market-meaning my ideas wouldn't sell. So I went on the Internet and search for music and artists that where either dub step artists or British indie/pop/rock artists. To my surprise many. In fact, on one website alone I found six dub step mags, many dub step artists and information on dub step nights at clubs. So this proves there is an audience for this subject. I also found a lot of British indie/pop/rock mags. I have decided to pursue the dub step route because there would be more space on the market for it.

Evalutation of preliminary task

The cover of the magazine is very basic but covers the main needs of a magazine front page. The image used is with a direct mode of address, catching the buyers eye. The colors stand out against the white background and photo drawing attention to the subheadings. The colours and taglines are approriate and thought about for the subject and target audience of the magazine. The photo is alittle bit out of focus, on my main magazine I shall make sure all my photos are focused and better cut out on photoshop. The fonst used are quite plain although this makes it easy to read it is not very interesting, for my main magazine I will try a range of fonts to find a font which is both visually peasing and easy to read. All the tag lines are the same size, this looks neat but boring I will have more than ones size of text for my taglines-maybe the ones i find most popular in a bigger size to what would be the every week articals. This magize is missing straplines and a leading capion on my main task I shall use these because I think the first thing that interests you in a magazine is the leading capion and that the more information you can get on the magazine the better because you feel your getting more for your money.  By doing this task i have developed my skills in using Photoshop (too cut out the image) and InDesign (to put it all together), I intend to use these skills in my main task.