Gender: female/male
Race: All
Age: 16-25
Socio-economic Status: Group(s) C1+2, D and E
my questionairre found that people who would be in therested in my magazine would be (in the terms of 1908's/90's:Niche consumer markets):
YUPPIES-Young Upwardly Mobile Professionals
CHAV-Council Housed And Violent
LOMBARDS-Loads Of Money But A Real Donut
KIPPERS-Kid's In Parents' Pockets Eroding Retirement Savings
NINJA-No Income, No Job Or Assets
SNERT-Snot-Nosed Egostical Rude Teenager
As you can see it varys alot but the main buy would most probably be KIPPERS.
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